At 7play77, your personal data is handled with care and transparency. This page explains what we collect, how we use it, who we share it with, and what your rights are as a data subject, in accordance with the General Data Protection Law (LGPD).
A summary of the key topics before you read the full 7play77 document.
Important: This Privacy Policy applies to all registered users and visitors of the website 7play77.net. By using the platform, you confirm that you have read and understood how your personal data is processed. Questions? Our support team is available via chat 24 hours a day.
The 7play77 — operator of the website 7play77.net — is the controller of the personal data collected and processed in connection with the provision of Sports Betting and online entertainment services to users in Brazil. As data controller, 7play77 is responsible for defining the purposes and means by which users' personal data is processed, in full compliance with Brazil's General Data Protection Law (Lei nº 13.709/2018 — LGPD).
For any questions about how your personal data is handled, you can reach us directly at contato@7play77.net or via live chat on the platform, available 24 hours a day, every day of the week.
The 7play77 only collects the data necessary to provide the contracted services and meet applicable legal obligations. The data collected falls into the following categories:
Identification and registration data:
Identity Verification (KYC) Data:
Financial and transactional data:
Usage and browsing data:
Communication data:
7play77 does not collect sensitive category data — such as health data, racial or ethnic origin, religious beliefs, or political opinions — except where required by law in specific responsible gambling contexts.
Personal data collected by the 7play77 are used exclusively for the purposes described below. No data is processed for different purposes without a new and appropriate legal basis:
Every personal data processing operation carried out by the 7play77 is grounded in at least one of the legal bases established by the LGPD:
You can withdraw consent for marketing communications at any time through your account dashboard or by contacting support. Withdrawal does not affect data processing based on other legal grounds, such as contract performance.
The 7play77 does not sell, rent, or transfer users' personal data to third parties for commercial purposes. Data sharing occurs exclusively in the situations below, always with appropriate safeguards and to the minimum extent necessary:
All third parties that receive personal data from 7play77 users are contractually required to handle it with the same level of security and confidentiality demanded by the LGPD. 7play77 conducts periodic assessments of its vendors to ensure ongoing compliance.
Due to the technological nature of the services provided by 7play77, some data may be processed on servers located outside Brazil — for example, by cloud infrastructure providers or casino game suppliers with international operations.
When this occurs, 7play77 ensures that the international transfer is supported by one of the legal bases set out in the LGPD:
7play77 closely follows ANPD guidance and updates its processes as new regulations are published.
The 7play77 retains users' personal data for as long as necessary to fulfill the purposes for which it was collected, in compliance with the minimum retention periods required by Brazilian law:
Once retention periods expire, data is securely deleted or anonymized in a way that can no longer be linked to the data subject.
The 7play77 implements appropriate technical and organizational measures to protect users' personal data against unauthorized access, alteration, disclosure, or improper destruction. Key measures include:
In the event of a security incident that may affect data subjects' rights, 7play77 will notify the ANPD and the affected users within the timeframes required by the LGPD, with clear information about what occurred and the measures taken.
The 7play77 uses cookies and similar technologies to ensure the platform works correctly, personalize the user experience, and analyze service performance. The cookies used fall into the following categories:
| Type | Purpose | Duration |
|---|---|---|
| Essential | Login functionality, authenticated sessions, bet slip, and transaction processing. Without these cookies, the platform will not work properly. | Session or up to 24h |
| Functional | Remembering user preferences such as language, account settings, and responsible gambling preferences configured in the dashboard. | Up to 12 months |
| Analytics | Collection of aggregated and anonymized data on how users navigate the platform, with the goal of identifying experience improvements. | Up to 12 months |
| Marketing | Identification of preferences for personalizing the offers and promotions displayed within the 7play77 platform itself. Used only with consent. | Up to 6 months |
You can manage your cookie preferences through the banner displayed on your first visit to the platform or through your browser settings. Disabling essential cookies may prevent the platform from working properly, including account access and bet processing.
The services of 7play77 are intended exclusively for users aged 18 and over. The platform does not intentionally collect personal data from minors. Date of birth and CPF verification are mandatory during registration, and any account linked to a minor is blocked immediately.
If 7play77 identifies, after registration, that a user is under 18 years of age, the account will be closed immediately, all balances will be held during the investigation process, and any personal data belonging to the minor will be deleted from all systems once the matter is resolved, in accordance with the LGPD.
If you are a parent or guardian and suspect that a minor has used the 7play77 platform, please contact our support team immediately via live chat or at contato@7play77.net so we can act quickly.
The LGPD grants you, as the data subject whose personal data is processed by the 7play77, a robust set of rights that can be exercised at any time:
7play77 ensures and facilitates the exercise of all rights provided under Brazilian data protection law.
How to exercise your rights: To request any of the rights listed above, contact us via live chat on the platform (available 24/7) or by email at contato@7play77.net. 7play77 will respond to your request within 15 business days. For more complex cases, we may ask for additional documentation to verify your identity before processing the request.
The 7play77 has appointed a Data Protection Officer (DPO) to serve as the communication channel between the company, data subjects, and the Autoridade Nacional de Proteção de Dados (ANPD).
The 7play77 DPO can be reached through the following channels:
The DPO is available to receive and handle requests for the exercise of data subject rights, answer questions about personal data processing at 7play77, and receive communications from the ANPD. All requests received are logged and responded to within the legal deadlines established by the LGPD.
The 7play77 may update this Privacy Policy periodically to reflect changes in data processing practices, new platform features, amendments to Brazilian data protection legislation, or guidance issued by the ANPD.
We recommend reviewing this policy periodically to stay informed about how 7play77 protects your personal data.
Data privacy is not just a legal obligation for the 7play77 — is part of the commitment to the trust of every user registered on the platform. When you deposit via Pix, place a bet on the Brasileirão, or play a round of live roulette, you are entrusting 7play77 with your financial and personal information. That responsibility is taken seriously in every product and infrastructure decision we make.
From the very beginning, the 7play77 was built with privacy as a design principle — not as an afterthought. This means that before any new feature goes live, the team evaluates exactly which data is strictly necessary for that function, how long it needs to be retained, and how it will be protected. The concept of "data minimization" — collecting only what is needed — is applied at every stage of platform development.
For Brazilian users, this has real day-to-day implications. When you use Pix to deposit R$ 100.00 and place a bet on Flamengo's next Brasileirão match, the 7play77 needs to process transaction data to confirm the deposit, verify the account holder's identity, and credit the balance. This data is shared only to the extent strictly necessary to complete the transaction — it never reaches advertisers, is never sold to partners, and is never used for any purpose beyond those described in this policy.
LGPD compliance is not treated as a bureaucratic formality at the 7play77. The compliance team reviews processes on a regular basis, the DPO is accessible to any user who wants to exercise their rights, and security incidents — even those that do not affect user data — are documented internally and reviewed to prevent recurrence. This is the kind of approach that sets apart a platform that genuinely respects its users' privacy from one that simply meets the bare minimum.
7play77 processes your personal data in compliance with the LGPD, using 256-bit SSL encryption and with full transparency regarding purposes and legal bases. We never sell or share your data with third parties for commercial purposes without explicit consent.
To exercise your rights to access, correct, or delete your data, contact us via live chat or at contato@7play77.net.
The most common questions about how your data is handled on the platform.
7play77 uses your data to protect you — including to identify when a healthy limit may be at risk of being exceeded.
Set daily, weekly, or monthly deposit limits from your account dashboard. Once a limit is reached, no new deposits are accepted for that period — no exceptions and no pressure to raise the amount.
Request a 24-hour, 7-day, 30-day break, or permanent exclusion at any time. The request is processed immediately, with no questions asked and no retention attempts.
Age verification is mandatory at registration. Accounts linked to minors are immediately blocked, and the minor's data is deleted as soon as the matter is resolved, in accordance with the LGPD.
At 7play77, privacy and transparency go hand in hand. Create your account for free, deposit via Pix, and bet with the confidence of a platform that is fully LGPD-compliant and puts your rights first.